About Matt
About Matt
Accomplished, award-winning Creative Director with over 12 years of expertise in pioneering digital, experiential marketing, and brand elevation through impactful storytelling. Proficient in harnessing strategy and design thinking, I embrace a 'fail fast, move forward' ethos, leveraging it to push creative boundaries and drive innovative campaigns. My forte lies in leading cohesive teams, orchestrating unique and high-impact projects, and nurturing an environment of collaborative creativity.
Key Strengths:
Branding and Storytelling: Adept at crafting compelling narratives that resonate with audiences, fostering emotional connections to brands through storytelling.
Digital Experience Expertise: Extensive background in leveraging digital mediums to create immersive brand experiences, using cutting-edge technology to drive engagement.
Leadership and Mentorship: Proven track record in guiding and mentoring teams, instilling a culture of creativity, and fostering growth while maintaining a sharp focus on project execution.
Strategic Approach: Blend of strategic vision and design thinking, applying a methodical approach to deliver innovative campaigns that captivate and resonate.
Budget Management: Proficient in managing budgets effectively without compromising creative integrity, ensuring optimal resource allocation for maximum impact.
Content Creation Proficiency: Skilled in harnessing the power of video and photography to create compelling content that amplifies brand messaging and resonates with diverse audiences.
Approach to Work:
Agile and Adaptive: Embrace an agile mindset, allowing for rapid iteration and adaptation to stay ahead in the ever-evolving creative landscape.
Collaborative Focus: Prioritize team collaboration, fostering an environment where diverse perspectives converge to create impactful storytelling experiences.
Process-Driven Execution: Drive projects through robust processes while encouraging innovative thinking, ensuring seamless execution of large-scale campaigns.
Lover of books, hats, tea and other cool stuff
Clients:
Adobe | Cisco | University of Michigan Alumni Association | MI Science Center | SF Masonic | Techonomy | Detroit Future City I City of LA
Process
My creative process is constantly evolving, depending on the people, the situation, the parameters. But there are a few consistent steps that drive my work and a method to my madness:
Research
Inspiration
Brainstorming
Taking a walk
Sketching
Thinking (i.e. having a cup of tea)
Designing
Implementation
It is never a clean process and those steps often run into and onto each other, arrive in a different order and can be spotted with failures (read learning opportunities). For some one who loves process and problem solving, there is a beauty to living in the creative chaos.
Awards
Connections Table - The Anthem Award - 2022 Silver Winner, Education, Art, & Culture Innovation.
Detroit Berlin Connection - 2011 - Best Investigative/Enterprise Reporting from the Associated Press of Michigan, 2011 - Best series by the Michigan Broadcasters Association.
WDET.org - 2011 Michigan Broadcasters Association, Honorable Mention - Best Website
Testimonials
“Matt is Mr. Make-it-happen. From high-level direction on huge interactive media to diving in to fix a digital file... He's able to coordinate a huge amount of moving pieces and isn't shy about digging in and getting his hands dirty. Matt is a focused, energetic collaborator, a do-it-yourself maker, and a process wrangler. He knows how to get things done, and is always open for feedback — and ready to take on a different point-of-view.”
- Brett Renfer, Creative Director, Bluecadet
”Matt is a highly effective digital executive who always operates with optimism, timeliness, thoughtfulness and attention to detail. Matt was a client on a complex product utilizing innovative technology; his leadership dedication, and support was a key factor in streamlining execution and the project's overall success. It's been an absolute pleasure and privilege to work with him and I'd absolutely welcome the opportunity to work with him again.”
- Sam Smith, Program Manager, Netflix
“Matt is the kind of multi-skilled, multi-faceted creative problem solver that is needed for any team or any business in today’s competitive landscape. He has the vision of an art director, the innovative thinking of a strategist, the attention to detail of a project manager and the discipline of a brand manager. When you blend his experience with his uncanny ability to bring stakeholders together around a common vision, to drive change, to lead and to collaborate – progress, growth and impact happens.”
-Matt Majeski, VP, Head of Digital & Social Media, Mass General Brigham