THF Connect, The Henry Ford Mobile App

Creative direction & Project management

Bring artifacts in to your home with augmented reality, present curator guided tours, give turn-by-turn directions - those were just some of the ideas we had going into the project to design and build the very first mobile app for The Henry Ford. We were fortunate to team up with a great design firm, Bluecadet, to explore what the mobile app would become. We knew that the barrier of entry was difficult for a visitor to the museum and needed to provide an experience that focused on a wide set of features, then refine to go deeper based on use and feedback. We decided to focus on the app being the thread that allows visitors to explore the museum across collections and exhibits and to take a holistic “connections” based approach to the Archive of American Innovation. After initial ideation and wire framing, we started with some basic prototyping of experiences and worked to refine our offerings based on direct usage and feedback from museum guests. We continue to grow the content and features of the app as well as expanding it to include Greenfield Village. Go download the app here.

Since launch we have seen the adoption rate continue to climb and have gathered a Webby nominee and have been the recipient of an FAA Award.

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