Happens Here, Marketing Campaign

Creative direction

Working with our agency partner Real Integrated, we wanted to conceptualize an inclusive and exciting campaign around The Henry Ford. Coming out of the closure from the pandemic, it was important to have a positive message, a message that would let people know that things are once again open and operating, that The Henry Ford is a destination once again and a place to come and have fun, be engaged and learn.

After a brainstorming session, we landed on “Happens Here” as the tag line, it allowed us to add whatever prefix throughout the year to fit different events and seasons.

Fun… Happens Here, Spring … Happens Here, Excitement… Happens Here.

We have used this campaign in print, outdoor, digital, social and television spots.

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